If you are looking to buy or sell online, then you need all the help that you can get. You will require a reliable web host, a way to build up your sales funnels, and an email service that allows you follow up with your leads and enable segmentation. Sure, you can get each of these tools individually using different clients, but it will be quite expensive. What if there was a solution that let you get all of these functionalities and more? Would you be interested in that? If so, then you will need to read this Kartra Review and pricing review.
In this article, we will consider the features, pros, and cons of this product.
First, what is Kartra?
What is Kartra?
Kartra was founded in 2018; hence you can say that it is fairly recent. It is a platform that provides users with a host of important functions.
Founded by Genesis Digital, Kartra includes everything, ranging from hosting to video, webinars, and email marketing. Aside from these, it also contains several other important tools that are made to ensure seamless integration with one another.
Admittedly, there are several tools like this one the market right now; however, this particular platform stands out from the rest in a variety of ways. With this tool, not only can you leverage the suite of tools provided by Kartra to build your online business, but they also give you proven, done-for-you funnels backed by other marketing tools like ClickFunnels.
I am really excited by this online platform because it doesn’t only help with building your online business, but it also focuses on looking for ways to help you to grow the business.
Who should be interested in Kartra?
Anyone looking to build and grow their online business should be looking to use this online platform. However, just as with all products on the market, it is not designed for everyone.
If you already have a system or toolkit, using Kartra with it might actually cause more problems than solutions.
However, if your online tools are all over the place, it might be better for you to bring them all under Kartra. Instead, it’s for people who are tired of having to duct tape their online business with tools that aren’t compatible with each other.
It’s for people who don’t want to have to hire teams of developers and system integrators to reach the next level of their business. And ultimately, it’s for people who want to spend less time bridging software gaps and more time on what actually matters: Acquiring more customers and making more sales.
If that sounds like you, then this might just be what you’re looking for.
What will you find in Kartra?
Well, this online platform comes with so many features and extras that make it an unbeatable choice for anyone looking to build their business. In this section, we will consider each of these options.
1. Professional Page Editor
As the name implies, this is where you build your pages from. It is a very easy tool to use for several reasons. Chief among these is that it is simply a drag and drop builder; similar to other options on the market.
Nevertheless, there are unique features of Kartra’s Professional Page Editor.
With this feature, you will get access to dozens of templates. Some of these templates include:
- sales page
- squeeze page
- coming soon
These, as well as other types of templates, are essential to the lifespan of any kind of business and easily customize them within the editor in matter of minutes.
As to making changes, i.e., deleting and adding, to the template elements, it is pretty simple to do.
- Pre-written copy samples
Most of the templates you get while using other page builders are either not optimized or filled with unfathomable Latin texts.
But on Kartra – you’re being provided with well-written sales copies so you could have an idea of how to structure yours.
- Split Testing
The flexible split testing feature in Kartra lets you test variations of your funnel, pages, headlines, colors or anything worth tweaking.
Kartra will quickly tell you what’s working, and what is not; with automated split tests and 360-degree, real-time analytics.
What this implies is that it is connected to every aspect of your business.
2. Kartra Mails
This feature is arguably the most important feature of this online platform. It is the feature that has most users excited about the platform.
Now, let us see some of the features that make it so great.
Since Kartra has an inbuilt automation capability – you’re going to find it super-simple creating and sending customized responses to your customers based on actions within your sales funnel. Remember that your customers might walk away if they discover that there is no response to their enquiries. With this feature, you will have the customers occupied until you can actually come online and interact with them in real-time.
- Visual Automation Builder
You likely know about automation workflow builders. These are often found on platforms like Drip and Active Campaign. So, how is Kartra different from all these other options?
Well, the main difference which I have found is that you can add so many conditions between the automation. These can be done quite easily. All you need is to know basic computations of IF, THEN, OR statements.
Wondering practical ways you can apply this? Check this out then. Using these statements, you can do the following:
- Adding/removing tags when a link is clicked
- Adding/removing of subscribers from a sequence
- Sending a follow-up mail after an action
3. Kartra Email Platform
Kartra also does the job your dedicated email marketing platform can do. Talk about creating a list, importing of your contacts, send broadcasts, design email templates.
With this function, there is no dumping of your emails into the spam or promotion tab of your contacts. This is the same advantage you get while using the inbuilt Actionetics tool in ClickFunnels.
The difference between this and that of ClickFunnels is that ClickFunnels option is only available on the Etison plan while on Kartra – you get it right from the startup plan.
4. Marketing Campaigns
This is a complete marketing funnel where every element (landing page, squeeze page, checkout page) are connected to complete a whole system.
This is where every feature Kartra offers you plays and are tied in together.
How does this work? Let me explain further.
Well, Kartra comes preloaded with customized campaigns created by world-class marketers – complete with pre-written copy, pre-made pages, preset automation, and more. Also, you can easily swipe, tweak to fit your brand, and implement in less than an hour.
One reason why this is so awesome is that it is done by some of the best copywriters you can find right now. There have been some campaigns in the past, some of which can still be used today. These include:
- List-Builder Campaign
This is a simple funnel, driven by a give-away opt-in which will help you quickly build your most powerful marketing asset – your email list – fast.
- Quick Launch Campaign
This a campaign created by the internet legend himself – Frank Kern. The Kartra Quick Launch done-for-you campaign will help you launch a new product and make sales fast.
- 4 Day Cash Machine
As name sounds – this is funnel aimed at helping you make money in your business within 4 days. This was also created by Frank Kern.
- Book Funnel Campaign
This is where you get everything you need to instantly launch a complete promotional campaign for your book right out of the box. You’ll have access to all the pre-crafted copy and layouts which are based on the successful book funnel Frank Kern used in promoting his books.
- The eShop Campaign
Kartra eShop Campaign allows you to sell multiple products from a single page, and also includes email sequences allowing you to follow up with visitors to your products and with customers.
- Kartra MasterClass Campaign
This a funnel that allows you to send traffic through a registration process to a webinar-like, on-demand video presentation and then sell them on a product.
5. Course and Membership Platform
This is a built-in tool inside of Kartra where you can host all of your online courses and give restricted access to contents.
Everything for configuring and managing the way you wish to sell your digital products is being made available for you, and there is also an Easy to Use Virtual Wizard that walks you through the entire procedure.
6. Kartra Video Hosting
You really do not need to upload your videos on YouTube, Vimeo or Wistia, then get an embed link to be able to use them on your pages or members area.
Kartra has its own marketing-oriented video hosting.
You can embed your videos directly on your Kartra pages plus other interesting features that come with it. Some of the best features I found include:
- Adding Call-to-action (CTAs) during plays
- Easily organize your Kartra videos into folders
- See videos watched by each of your customers
- Getting detailed analytics on how people interacted with your videos
7. Helpdesk Tool
Kartra Help Desk feature enables you to easily implement a customer service hub that sees to the satisfaction of your customer needs without going through a nightmare of integrating a third-party system.
This is an inbuilt tool that takes care of your customer service system and customer satisfaction.
The Kartra Helpdesk includes:
- Ticketing System
- Knowledge Base Management System
- Live Agent Chat System
So, providing immediate support and guidance for your customers at all levels whenever they’re in need wouldn’t be an issue.
One enchanting aspect of Kartra’s Helpdesk is the way your whole sales platform is being integrated into it.
You’ll have access to any aspect of a customer’s profile. You get to know what they actually opted-in for, what they bought, how many of your emails they’ve interacted with, lead score and lots more.
With all these unification – it’ll be easy for you to dig deep into your customers’ interest and serve them better.
8. Affiliate Center
The affiliate program management system inside of Kartra allows you to incentivize an army of marketers to help you generate leads and grow your business further.
Here are a few capabilities of the affiliate system present inside Kartra:
- Creating an affiliate sign-up page
- Approval of affiliates
- Affiliate sign-up questionnaire
- Configure landing pages for affiliates
- Adding them to a special email list
- Setting payment options
After seeing just how great this platform is, you might wonder how much it costs. There are different pricing levels for this platform.
Kartra has 5 pricing plans which are all categorized based on the size of your business and every package comes with a $1 14-Day trial. They range from $99 per month for the Starter plan for up to 2,500 leads to the Diamond plan of $699 per month for up to 100,000 leads.
Now, let’s see what each of these plans gives you.
- The Starter Plan ($99)
For the starter plan, you’re limited to 2,500 contacts, 15,000 emails per month, host 100 pages, 10 products, 50GB bandwidth and create 2 membership sites. Click here to start your 14days trial
- The Silver Plan ($199)
If you choose to opt-in for the second Kartra plan you’re limited to 12,500 contacts, send 125,000 emails per month, stream 125GB bandwidth, and you have unlimited pages, products, and membership sites. Click here to start your 14days trial
- Gold Plan
For the Gold Plan of $299 (25,000 leads), you have access to the same features as everything in the Silver plan except for the emails and video hosting which are 250,000 emails and 200GB bandwidth respectively. Click here to start your 14days trial
- Platinum Plan
The Platinum Plan of $499 (50,000 leads) also comes with unlimited features present in the Silver plan then you get 500k emails per month, 400GB bandwidth. Click here to start your 14days trial
Pros of Kartra
- Clear, consistent interface throughout
- Sell products with upsells/downsells
- Affiliate module
- Page building for virtually any page type
- Fully featured email marketing and automation built-in
- Split-testing for maximum conversions
- Courses and membership portal
- Video hosting with behavioral tagging
- Done-for-you marketing campaigns
- Analytics across almost all modules
- Live chat and ticketing support system
- 30-day money-back guarantee
- Live chat isn’t open 24/7
- Some modules are a tad slow or rigid
- Pricing plans have a high barrier to entry at $99+ per month
I hope you loved this review. Use Kartra today to not only build up your online business but also to grow it. Click here to start your 14days trial